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According to data from the General Administration of Customs of China, the total import and export volume of cross-border e-commerce reached 1.32 trillion RMB in the first half of 2025, up 5.7% year-on-year. 【China Customs 2025】
Meanwhile, Zheshang Securities estimates that independent sites account for 35% of the overall cross-border B2C market. These figures reveal a key trend: independent websites are no longer just for big brands—they have become an essential channel for global expansion. 【21st Century Business Herald 2025】
Many new sellers ask:
“I can already sell on Amazon, so why should I build my own website?”
Think of it this way — selling on a marketplace is like renting a house, while owning an independent site is like buying one.
A third-party platform can change its rules anytime, and your store could be shut down overnight.
An independent site, on the other hand, belongs entirely to you. Though setup takes effort, you own your brand, your data, and your customers.
The Changing Needs of Chinese Sellers in 2025
As we enter 2025, Chinese sellers’ needs for website building have become more diverse:
Some aim to build their own DTC brands through independent websites.
Some focus on B2B exports, looking for flexible inquiry-driven websites.
Others are beginners who want to test the waters with a low-cost, easy-to-launch site.
Choosing the right platform is the first and most crucial step. It determines how complex your operations will be, how much you’ll spend, and whether your business can scale smoothly.
Below, we’ll review the seven best independent website platforms for Chinese sellers in 2025.
I. Recommended Global Platforms
[1] Shopify
Overview:Shopify, headquartered in Canada, is one of the most widely used SaaS (Software as a Service) website builders worldwide. It allows users to build a fully functional online store without any coding knowledge.
Best for:B2C sellers targeting the US and European markets, especially small to medium-sized businesses focusing on branding and paid advertising (Meta, Google Ads, etc.).
Pros:
Simple, intuitive interface—perfect for beginners.
Rich plugin ecosystem for logistics, inventory, and payment integration.
Supports multiple languages and currencies.
Seamless integration with PayPal and Shopify Payments.
Professionally designed templates optimized for SEO and mobile.
Cons:
Plugin-based system means additional costs for extended features.
Monthly fees can add up (subscriptions + plugins + transaction fees).
Chinese sellers may face issues with hosting speed and settlement.
Pricing (annual plans are cheaper):
Basic: $39/month
Shopify: $105/month
Advanced: $399/month
(Transaction fees: 0.6%–2%, depending on payment method.)
Support:
24/7 English customer service (mostly AI-based).
Chinese support is improving, but most Chinese sellers rely on third-party agencies or tutorials.
[2] Weebly
Overview:Weebly, owned by Square (now Block), is a lightweight, beginner-friendly website builder known for its drag-and-drop editing interface.
Best for:Small sellers or service-based businesses with limited budgets—ideal for portfolio or showcase sites and light e-commerce.
Pros:
Drag-and-drop builder; very easy to use.
Integrated Square payment system.
Clean, minimalist templates.
Great for brand presentation and creative portfolios.
Cons:
Limited e-commerce functionality—not suitable for large inventories.
Restricted customization.
Basic SEO tools—not ideal for long-term brand growth.
Pricing:
Free (with Weebly branding)
Personal: $10/month
Professional: $12/month
Performance: $26/month
Support:English email and chat support, plus an active user forum. Chinese resources are limited.
[3] OpenCart
Overview:OpenCart is a free, open-source e-commerce platform that gives sellers full control over their website’s structure and features—ideal for teams with technical or development capability.
Best for:Medium to large sellers who require high customization (e.g., integrating ERP, independent payment systems, or private data management).
Pros:
100% free and open-source.
Supports multiple languages, currencies, and warehouses.
Large library of plugins and themes.
Full control over data and security.
Cons:
High technical threshold—not beginner-friendly.
No official hosting—you must handle maintenance and security yourself.
Plugin compatibility varies in quality.
Costs:
Domain: $10–15/year
Hosting: $10–50/month
Plugins/Templates: $20–200 each (optional)
Support:Active English community forums and documentation; no official one-on-one support.
[4] Joomla
Overview:Joomla is a long-standing CMS (Content Management System) similar to WordPress, known for flexibility and scalability. It can power corporate websites, e-commerce, and content portals.
Best for:Businesses that require complex site structures, multilingual content, or B2B displays.
Pros:
Highly flexible and customizable.
Suitable for hybrid corporate + e-commerce websites.
Supports multi-user access and content permissions.
Strong community and solid SEO capabilities.
Cons:
Steeper learning curve than SaaS platforms.
Complex plugin configuration.
Higher maintenance workload.
Pricing:Joomla itself is free, but you’ll need to purchase your own domain, hosting, and templates.
Support:Official documentation and a global community forum with plenty of tutorials.
2.Recommended Chinese Platforms
[1] Ueeshop
Overview:Ueeshop is one of China’s leading SaaS-based cross-border website builders, offering multi-language, multi-currency, and overseas hosting support, plus end-to-end marketing tools.
Best for:Export-focused B2C sellers, DTC brands, and SMEs going global.
Pros:
Fully localized for Chinese users, with native-language interface and support.
Supports major global payment methods (PayPal, Stripe, etc.).
Overseas CDN acceleration ensures fast global loading speeds.
Templates aligned with cross-border trends, mobile-friendly.
One-click integration for Google, Meta, and TikTok tracking pixels.
Cons:
Limited deep customization compared to open-source systems.
Plugin ecosystem still expanding.
Pricing:
Starter: ~¥5,500/year
Private Domain: ~¥7,500/year
Advanced: ~¥9,500/year
Support:Full Chinese support, one-on-one customer service, tutorials, seller communities, and training programs for beginners.
[2] Shoplazza
Overview:Shoplazza is a popular SaaS platform among Chinese exporters, allowing fast site setup and cross-border payment integration.
Best for:SMBs, DTC brands, and teams targeting European and American markets.
Pros:
Easy drag-and-drop site builder.
Supports multiple languages and currencies.
Excellent ad-tracking tools (Facebook, Google, etc.).
Fast Chinese customer support and onboarding service.
Cons:
Limited number of international templates.
Advanced features may require extra payment.
Migration to other platforms can be difficult.
Pricing (annual plans cheaper):
Basic: $28/month
Professional: $99/month
Advanced: $218/month
Support:Chinese-speaking support, email assistance, and an official academy for structured learning.
[3] DedeCMS
Overview:DedeCMS is a long-established open-source Chinese CMS, originally designed for content sites but now widely used by B2B exporters for inquiry-based showcase websites.
Best for:B2B sellers or companies with technical resources looking to build custom, content-driven sites.
Pros:
Free and open-source with high flexibility.
SEO-friendly architecture.
Plenty of Chinese templates and tutorials.
Mature Chinese developer community.
Cons:
Requires manual setup and server maintenance.
Security depends on regular updates.
Advanced features require secondary development.
Costs:
Domain: ~¥100/year
Hosting: ¥50–300/month
Templates or development: ¥300–2,000+
Support:Official Chinese forum and developer community; primarily self-service support.
3. How to Choose the Right Platform
| Seller Type | Recommended Platforms | Why |
| Beginners with no tech skills | Weebly / Ueeshop | Easy setup, affordable |
| Brand builders (DTC model) | Shopify / Shoplazza | Full-featured, ad-friendly |
| Technically skilled teams | OpenCart / Joomla / DedeCMS | High freedom, full control |
| SEO & content-driven sellers | Joomla / DedeCMS | Strong CMS & SEO structure |
| Sellers targeting Western markets | Shopify / Ueeshop | Global payment & logistics support |
4.Choosing a Platform = Choosing Your Business Rhythm
For cross-border sellers, there’s no such thing as “the best platform” — only the right one for your goals.
If you want to launch quickly and focus on operations, SaaS platforms (Ueeshop, Shopify) are your best choice.
If you value full control, data ownership, and technical scalability, OpenCart or Joomla may suit you better.
And if you’re simply testing the market, Weebly or DedeCMS can get you started at minimal cost.
By 2025, cross-border e-commerce is no longer about “who sells cheaper,” but who builds a lasting brand and owns their customer relationships.
Your choice of platform is the first step toward that goal.
